Consumer Survey - Disclosure of Industry Payments to Physicians
Americans want to know about physician ties to pharmaceutical companies
According to a Prescription Project survey, a majority of Americans (64%) say that it is important to know their physician’s financial ties to pharmaceutical companies and 68% would support legislation requiring pharmaceutical companies to disclose gifts to doctors. The survey showed that most Americans disapprove of even small gifts to physicians and believe that the pharmaceutical industry has a large influence over prescribing decisions.
The pharmaceutical industry spends more than $20 billion annually marketing to physicians, much of that marketing in the form of free gifts – ranging from pens and meals to pharmaceutical samples and continuing medical education classes.
The survey was conducted by the national firm ICR during June 4, 2008 – June 8, 2008; 1009 adults from across the United States responded.
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- Date added:
- Jun 16, 2008
Persuading the Prescribers: Pharmaceutical Industry Marketing and its Influence on Physicians and Patients
In 2011, the pharmaceutical industry spent nearly $29 billion on drug promotion — more than $25 billion on marketing directly to physicians and almost $4 billion on advertising directly to consumers (mainly through television commercials). This multi-pronged approach is designed to promote its products by influencing doctors’ prescribing practices.